VR virtual cinema line cinema would be affected?

we know that in recent years, the Internet in all walks of life to kill, but there was an industry long entrenched, that is the film industry. Online video three love teng optimal although have dominated the online video portal, but still can only start small, party into one of the most also is around 3000 w. For the top film, still can only be offline 1 - after the hit 3 months to have the opportunity to play. And all this, all because of cinemas. VR virtual cinema would impact to the offline cinema? Next we'll analysis to analysis together.

on the first day of this year, Xu Zheng sorry mom by cinemas film directly online, instead of selling for $6, Note: is not online at the box office is divided into, but price purchasing) , was boycotted by the industry. In fact abroad also is same, Netflix has paid $12 million for the movie premiere 'beast of without borders' online, have also been four cinema boycott of North America.

the cinemas are so strong, or because of its strong cashability, head film online channels of income cannot be compared to the theaters. No dare to adventure film head go with only fell out of the online channel. As offline tickets can sell online video to 10 times the price, because the theater scene still has many unique properties: 1. Viewing effect: the iMax screen, 22 meters wide, plus various stereo sound and light effect. This is any TV cannot replace.

2。 Social attributes: watching movies in People's Daily life, often comes with eating, shopping and other consumption, it has become an item out entertainment activities. And watch video at home, it can only be curtilage. So, although the mobile phone, watching a movie on TV is very convenient, but experience with offline in a cinema or have very big difference.

firmly engaged and experience the entrance was theaters, studios, video platform can only be followed of the wei and the producers with less than 50% of the box office, video platform to endure long window, called the courtyard line a long time.

from 2016 VR after the second wave rise of the movie is starting, then spent more than three years, VR cinemas reached what kind of experience? Let's watch a video: video is foreign social Bigscreen VR application in actual effect. BigScreen was originally a PC screen sharing VR social software, has more than 250000, the total number of 2017, but only 1000 people live. At the end of 2019, began to introduce online movie business, became the first practitioners of virtual cinema. It cooperates with Paramount, already in the United States, Britain, Japan and other 10 countries.

the ticket price is 3. 99 - 4. The $99 range ( Is lower than the average American movie ticket $8, higher than the platform of video on demand price $2) 。 Movie the number of users in order to keep the players, it adopted the timing set pattern. Is the specific date designated specific film. You buy a ticket in advance, to point to watch. Launched the first week, some one thousand people online tickets for the movie. This is beyond the Bigscreen expectations, so it began to continue to introduce more films.

is also a pioneer in home, called: mobile cinema. Can be found on its website that a is introduced: the Chinese movie by the state to support science and technology research institute, dominate the formation of the intelligent mobile movie theater system basic research project. 。 。 。 。 。 Mobile cinema is film + Internet mode of innovative products, using mobile terminal APP, mobile phones, tablets, or the other devices can be controlled as a screening device, has made films to the audience and period in the release of the film to release license. 。 。 。 Statistics into the Chinese film at the box office.

according to mobile cinema CEO jack gao, mobile cinema adopts focus partition distribution pattern, the film to the hands of more people, the concept of cumulative filmmaker has amounted to 2 million, the cumulative contribution box office has amounted to 50 million.

unlike Bigscreen mobile the cinema, it covers all online channels, VR virtual screens is one of the channels of it. In VR near-end mobile cinema, is also the virtual model of the hall, but in social aspects, but there was no Bigscreen mode of interaction that virtual characters, just realized the voice, text interaction.

mobile film in the cinema social function with Bigscreen another difference is that the inside is more release permission and it is difficult to get in theaters row of relatively small piece of film, but prices were not concessions, standard to thirty yuan. See here, everyone is ready, want to go to find out the virtual theaters? Don't worry, we need to have a look at the current VR virtual cinema, and which places need to improve? Whether it reached the point where they can compete with offline cinema? Say first product technical level: VRChat body image in interaction from the above points, in the VR virtual cinema experience is preliminary, but want to reach the level of comfortable viewing, is expected to need two or three years time.

look at market level: in addition to this there's still another possibility, that is active from theaters I subversion. Extend from offline to VR. In this case, the play of the film's window period will be shorter, so the price can be higher.

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