VR theme parks: case analysis of pet paradise

today guangzhou fuhua digital technology here and you take a look at about VR theme parks: Eva pet paradise case analysis, here we mainly from the product positioning, customer orientation and location positioning three aspects to introduce in detail, then what is? Then we'll take a look at.

product positioning: the theme park. With the aquarium as the theme, set of pet interaction, multi-function video city, constant temperature water world as a whole.

1) aquarium, the court, all kinds of Marine animals, rich in content and has interactive performance. (2) of pet interaction, in close contact with animals, but also offers a variety of practical activities, Ceramic art, painting, grinding, etc. ) (3) video game city, Consumption alone) All kinds of recreational, educational equipment, 7D cinema (4) constant temperature water world, ( Consumption alone) Let children can secure the water fun experience

customer orientation: one or more children and adults

location positioning: plazas, commercial centre, a

case analytic: first: first of all, the survey found in cultural tourism project the market demand is big, good response, development prospect is good. Examines the surrounding environment, no same category products. So big flagship admission directly, occupied dominant position.

2: product positioning is the main audience of children. The study found that children actually is not in the market holds the consumption ratio, but they can affect the actual consumer ( A child is a family) A relationship, and is multiple,. So select children for the audience, can well meet the site traffic and consumption.

the third: park planning (1) aquarium, Eva pet interaction, attract customers to come to visit, the two are with cultural knowledge and parent-child interaction, teachers and parents are more support, because through the park, not only can let the children relax entertainment, can also learn a lot from this knowledge. Is to learn and play. (2) the video game city and the constant temperature water world, video games in the city all kinds of cartoon game products and 7D cinema, satisfy the various stages of the crowd, attractive to customers. Constant temperature water world, can make children safety experience fun in water, parents also rest assured. And park each other each other, and extra consumption to the park.

at this age now, childhood living environment has been a lot of changes have taken place, now a lot of parents in order to let children win at the starting line, give the child to various, computer classes, while ignoring the child ought to have at this age should be happy, inhibits they love to play and active nature, children's playground for children is of great significance. Let children at play can be a fun experience, let the child inchoate can be satisfied in the park, feel more fast growth.

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