Vr theme park, ideas and technology be short of one cannot

so far, the Chinese theme park has reached more than 2000, total investment in 50 million yuan of above 300 or so. But 20% 70% loss, flat, only 10% profit. Theme park homogeneity, the phenomenon such as business model, has become the problems which restrict the development of the industry, how to crack the problem has become the focus of the meeting.

tourism culture and better integration

culture idea to design and planning tourist attractions, scenic spots are cultural expression, the scenic contains cultural attributes, make full use of it. This is meeting the experts and the industry consensus consensus, culture and tourism integration will open up new market space for the theme park development.

China tourism academy released 2018 'qingming holiday tourism and scenic spot consumer report shows, happy valley, Disney, changzhou dinosaur park at the top of the top ten popular destination. According to domestic famous tourist sites, some of the theme park in a small long vacation hot spot rankings, five heat than traditional scenic spot. Visible, the theme park has become a new bright spot of tourism consumption upgrade, market potential is very large. But theme parks also faces the homogeneity, the business model of a single, such as project convergence, scene convergence, often bumped into a rider had face feeling.

there are experts point out that Disney theme park in the United States, in addition to the content of higher science and technology and architectural style, is endowed with rich cultural content. , by contrast, many domestic theme park the lack of culture and innovation spirit, pure pursuit of visitors visual experience and interaction, no culture value, an attractive discount. Our profound traditional culture, is the unique treasure in our country, should fully tap, realize fully mix of traditional culture and tourism, to promote the theme park to overcome the disadvantages of copy imitate, at the same time in the healthy development of the speak good Chinese story.

the original economic journal editor YiFeng during a speech at the meeting said that the material culture is the tourist attractions of basement, spirit culture is the soul of the tourist attractions. Which requires the tourism culture and the organic integration, culture idea to design and planning tourist attractions, to tourist attractions in the rich cultural connotation, even for attractions extracted typical concept of cultural communication. China is the world's one of the most abundant cultural resources, but the current domestic of cultural resources, especially the excavation of the culture tourist resources is not enough.

low technology content layout density restriction profitability

, according to government people attended Tai’an City BBS as Tai’an City cultural tourism development of important projects and China's first experience of prehistoric civilization oversize culture theme park & ndash; — Taian sun tribe, relying on a world-class dawenkou culture, dig the cultural connotation, the tribal culture, fairy tales, such as site explaining organic combination with tourism, and attracts more than 1 million people. Not only become the largest theme park visitors in shandong province, has become a unique travel card.

on the analysis of the reasons of the poor at present a lot of theme park profitability, taian, general manager of the sun tribe xiang-hai kong thinks, there are many domestic theme park, appearance copy imitate foreign theme park, the project also imitate foreign, but technology content is low, behind abroad more than 10 years. And layout is too dense, America's influence is bigger the only Disney and universal studios, and China has several hundred, shandong alone has more than ten. This is caused by some domestic theme park one reason of poor profitability.

cultural innovation has much room to improve

the sun tribe has achieved good market effect, because it is based on the dawenkou culture, at the same time the nuwa, gong gong, the myth of pangu household names such as characters, play the advertising effect of these characters itself, coupled with tribal culture, fairy tales, site explaining of culture from the aspects such as mystery, fully arouse the curiosity of tourists, produce strong appeal.

at present, domestic travel project blossom everywhere, but the text brigade not many with successful cases, and especially in the domestic theme park industry, truly the organic fusion of Chinese culture and entertainment project few and far between. He cites the 2017 China theme park development report data, said foreign theme park income mainly includes three parts, which accounted for 30% of tickets, shopping accounted for 30%, derivatives and other accounted for more than 40%. Compared to a large number of domestic theme park currently is still mainly rely on ticket economy, cultural creativity has much room to improve.

a study predicts that by 2020, China will also increase the 59 theme park, five water park. Based on forward-looking industry research institute predicted, by 2020, the China theme park market scale will reach $12 billion. In contrast, the size of the market to the theme park in 2020 for $9 billion. But it is important to note that according to the status quo analysis of the theme park industry development in our country in 2015, according to the domestic theme park have sprung up in recent 10 years, 80% have closed.

a few thousand years of Chinese ancient culture, culture is the biggest advantage of our China, good fusion is likely to be beyond the breakthrough to Disney and universal studios.