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Vr experience pavilion really don't make money? How much do you know the truth behind?

by:Fuhua     2020-11-18

the VR industry rise time soon, many people want to seize the opportunity to send a fortune, so there will be a lot of people want to drive experience museum or small individual store. Some people made some lost, because a lot of people online legend VR experience pavilion is not open to make money. Then VR experience pavilion behind how much do you know what? Let's take a look at.

you might have noticed that recently the virtual reality experience pavilion appear constantly in shopping malls, movie theaters, square & hellip; … Why experience store will become a current hot direction in the field of VR? Because such high-end VR devices, similar to the VIVE price is too expensive, to the high demand for computer configuration, supporting complete, need to spend at least fifteen thousand yuan of above, at the same time, VR experience pavilion requires a certain amount of physical space, and many ordinary citizens to VR still don't understand, a variety of reasons caused the VR experience pavilion experience is better.

however, not all of the vr experience pavilion are so lucky. Factors such as site selection, pricing is very important, but the combination of hardware, the content is safely go on the root of the VR experience to make a business, is a very complicated things, VR industry itself also needs to continue to develop, the need for more high quality content, such as consumer taken good education, the industry will usher in the spring.

we came to the experience of one of the partnership store, it opened traffic was the largest shopping mall in guangzhou wanda square street, covers an area of 120 square meters, the location is underground, on the second floor is the subway exit.

it's the store by nearly 10 device, a variety of different games seats, such as the car, it's like you see in the video game city, only the screen replaced by virtual reality helmet. In general, there may be more attractive to people of the concept of virtual reality has no such as children. On this issue, the starting point of experience store operators have simply: cost savings.

the price of HTC is too expensive, is three times that of dapeng, Vive effect is good, but the most experience stores with several domestic manufacturers of equipment, because of cheap. Combined with HTC particularly high demand for computer, set down to 30000, but with dapeng may as long as more than 7000 pieces.

it will be very hard to get the factors aside, if purchase Vive, Oculus equipment and game, with higher ticket prices to recover the cost? Given the public's acceptance, the perimeter of the store price, high price does not necessarily bring more customers.

even give you the best equipment, you don't consider the back of the thing, how to marketing, promotion, or useless. To earn money is not the only ticket. The experience shop of a single experience in 30 - price 60 yuan, a total of more than 100 kinds of games. The price in guangzhou, a division of constant camping ground leaves area is equal to about a movie ticket.

but VR experience museum attract consumption is far less than the cinema.

on a weekend around 6 PM, we came to experience store, in about 30 minutes of observation, have more than 30 people attracted to the doorway of a pile of virtual reality goggles, but no one pays for buying the tickets. That is to say, if there is no stable growth of passenger flow, tickets income seems to be difficult to support store operations.

the role of experience shop is very important, but now it's concerns and lots more. Although the business is not good, the fact is that the role of the virtual reality of offline store more and more important, at least in technology companies do helmet mouth.

but it is interesting to note that offline store it was against this one-off consumption and live. VR experience shop is popularize knowledge of virtual reality in the people's junior coaches. Now virtual reality penetration is low, the geek outside people will not pursue advanced experience. This is why offline store is not very urgent to introduce more expensive equipment and experience better virtual reality. This is a no need, have cost. And wait for most people know what is virtual reality and have had experience, repeat business, is going to talk about experience to upgrade. Zhao Xihui idea is, at this stage to buy better equipment, add a few games with confrontation and at the same time, make the person produces again.

this half a year to VR industry changes so fast, at least in big cities many people know that the virtual reality.

offline experience store probably is virtual reality equipment to the user's step. Which day like computer virtual reality become daily necessities, offline store would be only a small number of people oriented. As an Internet cafe now, this is not where most people use the computer.

actually every entity store or experience requires careful management, much good can learn how to open a shop experience as well as its solution. If you encounter in VR operations experience pavilion, what problem, can seek advice to fuhua VR company, we are the VR virtual reality experience pavilion, solution.


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