Vr experience pavilion business model, how long back to this, how to make money?
VR experience store in the form of prairie fire development in China, and why is consistent, in order to meet those without VR devices, and to feel the user requirements of a VR experience. For VR, the best way to understand it or to experience, people eventually won't be able to perceive what is VR.
in simple terms, offline experience shop mainly can be divided into three models, 10 - The experience of about 50 square meters store, 200 - About 500 square meters of VEC entertainment center, theme park, these three models have good or bad.
1。 Common is located about 10 square meters in each big market experience store, this model accounted for the vast majority of vr experience under the first store. Larger and this kind of mode, the percentage of vr amusement equipment is 9 DVR egg chair:
advantage of low cost, small space, and simply hardware devices such as: vr head show, PC, and simple peripherals, such as egg chair, you can build, according to estimates only need 10 - The experience store, 300000 cost covers the large number of users. Drawback is that experience is limited to only a few simple game, the game content is too little, so will have very little interaction, so the user after experience what is VR, it's hard to experience the second, because of lack of appeal.
2。 The second pattern is more common, belongs to the entertainment center line of the inn, also is the common experience of vr pavilion. This mode abroad have long followed, and the pot also appear in succession, such as guangzhou panyu experience of wanda plaza store.
this pattern, by contrast, cost is high, the risk is big, some boss calculated brushstroke zhang: integrated hardware cost is not less than 1 million yuan. Assuming that the daily 12:00 & ndash; — Business 24:00, working days on average, 30% full, 80% of full over the weekend, every experience overall one-hour, ticket price 300, the revenue income is about 67000 yuan a month, need 2 work personnel maintenance, plus hydropower comprehensive cost per month. Investment recovery period needs to be close to a year's time, investment risk is relatively large.
3。 The third is a theme park: if vr experience pavilion cost is high, this theme park is not what person all can do, Void in The U. S. have a made a, some time ago, big 3 invested in them. 500 million dollars, you can know how high the cost. But is expensive nature have The reason, The Void The biggest characteristic is that they made more completely real props to The virtual world scenarios, for players to experience a true virtual world. This form is considered to be the ultimate form of offline store in the future.
then we mentioned above in the form of the three models of cost and the consumption of time also is not necessarily the provisions of, this is just a summary, depending on where you are in location of population quantity, land rent, fees, admission, etc. , experience the best pavilion and the theme park is located in the first-tier cities, there are many experiences.
so, what we all have our way of income:
1. Tickets: tickets are the most direct objective of income, the general experience in a few yuan to one hundred yuan. Last year, according to the vr experience hall box office record, at about 2 - 2. 500 million.
2。 Distribution: with vr offline store is the first place, can be turned into a place of hardware sales, as the experience of electrical home appliances products, sales model. Hardware products mature after prices down in the future, the ticket will no longer be the point, and through the user experience and sales hardware, is very important.
3。 Value-added services: if the hardware sales mode of the Internet and a few years time, then the other Internet mode has already begun. What is a value-added model? As Internet cafes income composition of beverage revenue occupies very large proportion. By providing high quality hardware, service and environment to gain added value, and we are to enlarge the scene to the theme park, the value-added service fee is very objective.
4。 Multimodal transport: will integrate the vr equipment content products, release to each experience store, at the same time and the content business, achieve tripartite cooperation experience shops, you can also think this is a small theater.
5。 Tob business model: what is a tob business model? These, such as advertising or exhibition, activities, these are all can think about business model.
in the end, a lot of people think; VR's final scene must be in the home, then there's no need for the VR experience hall was. In the face of this problem, I feel like a video game city, although there are a variety of game entities shops, home video game player etc. , but the video game city still exist and hot. Because of the special experience of vr experience pavilion is difficult to be replaced, so there is no doubt that these years will be vr is a very important niche, as to what will be in the future, and also we need to wait for verification.
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