Vr experience museum management and management issues

lei jun says: follow the tuyere, pigs can fly. Now the intelligent hardware market is saturated, be badly in need of an innovative and disruptive products appear, VR is undoubtedly the best choice. Recently, with the VR escalating the situation, how to make use of VR, honghe CSCL cash in, in the market to become entrepreneurs at one's meal after full conversation. VR offline experience store sounds good, but the revenue is difficult problem. VR culture of the moment, just online Fried hot, has been difficult to meet entrepreneurs want to occupy the market ambitions, after all, seeing is believing, listening to the sounds of virtual, offline store experience undoubtedly become the in addition to the online sales, better choice.

a relatively mature technology abroad, domestic technology could not mesa, seem a bit on the storm so confident on their equipment, also cannot hide equipment existed technical problems have yet to be solved, such as dizziness, vomiting VR content lack of experience are often too short, and so on a series of problems, one wonders if really can have consumers willing to pay for these experience store?

the VR content mainly games, film and television and no too much finished product, viscosity is not big. According to the small make up a colleague of HTC vive blurted out to a line entity shopkeeper heard the interview after such a long time experience of free, I have not seen a repeat business. He complaining to small make up a colleague, the majority of people at the end of the experience, according to the virtual reality is an amazing technology, incredible, but they have no choice to experience again, even if it is free of charge. At this stage, the experience of a few basic no repeat customers, a big factor is more did not have the experience of introducing people to experience, and investigate its reason, problem or out on the content. Vr experience pavilion also slowly to the crisis of delisting.

want to fundamentally change this kind of phenomenon, must rise from VR premium content. Content and big IP breakthrough type cooperation: offline at the same time, the experience shop business issues, we can be like this:

a. According to the information collected, according to the currently in chengdu and surrounding, already has more than 20 VR offline experience store, most of them new HTC VIVE experience store, the store area of 20 square meters in a game. Price range is concentrated in the 20 ~ 50 yuan/times ( Or 10 ~ 15 minutes) , of which 25 yuan and 30 yuan two prices for the most common pricing.

2. On the experience shop type, mainly divides into three kinds:

1, open in the stream of people concentrated apparatus of VR experience stores in shopping malls. Sort is more, this sort of experience store VR simulator typically consists of two or more than two balls chair, an HTC vive, and fitted with vr platform car equipment. Such experience shops in the average number of holiday experience within 10 people, the holidays have substantial increase.

2, Internet cafes in VR experience area. VR into the Internet cafe has been a lot of industry insiders look at is one of the main future development direction, with suitable network, the industry is also put forward the solution for many of the VR Internet cafes. Chengdu such experience store, are opening up an area in the bar as VR experience area, VR equipment are basically all HTC vive. Number of this kind of VR experience area, usually in the range of 10 to 30 people, the holidays have increased, but the experience of amplitude is smaller than the mall store.

3, the last one is VR with a nature of personal experience. Such VR store, generally located in the residential building, mainly vive to HTC devices, shopkeepers are generally professional VR amateur, similar to the early cafes. Due to adopt the online promotion mode, this kind of experience the daily experience of the store number in about 5 or 6 people, growth is not obvious during the holidays. But the benefit is that traffic is relatively stable, the cost is low. At present most of this kind of experience store opening time is less than 2 months, long-term operating conditions remains to be seen.

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