VR children, the children's market presence of those difficulties?

VR as an emerging technology with fun, inevitably will be popular with children in this group, many businessmen have started trying to open children, VR market launch various little people children VR facilities and experience.

but at present, the development of the children's market prospect is also true to say, almost all mainstream VR head appears on the market for children's group limited, the Oculus Rift requires the user to reach more than 13 years old of age, samsung Gear VR has the same age. SONY's age limit for PSVR loose some, but also do not recommend use children under the age of 12. HTC Vive there is no specific age restrictions, but also warned parents children may have adverse consequences.

the vendor and did not give clear reasons, but we also is not hard to guess, at this stage there is no clear evidence that VR the damage to the children's vision, but also of the particularity of the children in their development is incomplete, is in a critical period of distinguish between real and virtual, so the main purpose of the terms of the manufacturers or nip in the bud, protect the healthy growth of children.

but in addition to show clear limits of equipment, the development of VR children market still faces many problems.

little people VR's influence on children's vision health in children. Also mentioned above, compared with adults, children's physical and mental aspects are still not fully developed, though they are more susceptible to VR products, but also more easily affected by side effects, such as vision.

in view of the rise of VR technology in nearly two years before, we are also the negative impact of vision in children is difficult to determine. But the university of California, Berkeley, professor of psychology and neuroscience at the optometry, Martin & bull; Banks that VR devices do are likely to harm children's eyesight. Compared with adults, children use eyes at close range, such as reading, watching the phone, it is easy to form myopia, not to mention the VR screen distance eyes only 2 inches ( About 5 cm) 。

of course, some people take the opposite opinion, of the university of California, Berkeley, professor of ophthalmology and visual science Martin Banks believe that although VR screen are close, but there are people actually see things over a long distance, long wear head show there is no danger, it is not so easy to see cell phones and computers for a long time cause children myopia.

but it is for this reason, some ophthalmologists instead more worry about VR correct focusing ability experience will damage human eyes. Their worry is not without reason, the survey found that many people just pluck VR head feel dizziness and blurred vision after, because VR experience changed his eyes focused way.

in fact, we also know that even now on the market the most expensive HTC Vive, frame rate, respectively, still can't satisfy people's needs, while those who like Google low-cost VR handset Cardboard box picture is horrible, brought by the adults feel dizzy with for a long time. Can say, no matter the future VR head show will damage the eyesight of children, at least now those pseudo VR products consumer market is not good for children.

potential is tremendous, but the lack of high quality IP VR equipment according to the recently launched little people children mirror ink technology lianchuang and general manager of guo-hua feng said, mirror ink technology facing the whole country with many large shopping malls shop last year more than 70 sets of 9 DVR seat, according to the experience of playing more than 70% are children in the home, but also often experience the same game over and over again. In addition, the same phenomenon can also be seen in other VR offline entertainment places.

these findings at least in some way to justifying the little people children VR for children is not a false demand, but a huge market. However, as the whole VR industry at present stage, the lack of high quality content greatly limits the development of VR industry. Industry as an emerging technology, the combination of VR and game also overturned in a certain extent before the game content design, developers also need time to figure out a right way.

but no matter how the rules change, excellent children's game has the following several aspects:

the operation is simple, usually didn't have enough patience to the children carefully grope for a complex game.

interesting, if you don't know how to start, then keep a childlike innocence;

recreation, whether to teach as a starting point or centered on music, as long as it can let the children in the process of entertainment unconsciously acquire knowledge, cultivating ability, then the game will have its value.

the above sum up is simple, fun and have education significance, but to really design content, lenovo to now complex product system and constitute elements, as well as the principles of various/principle, the integration of mixed knowledge/education system, is really a great challenge for developers.

product positioning of children, but parents sell children's market is different from adults, children do not have purchasing power, the group itself shows consumption or parents. That is to say, children's products the positioning of the target ( Children) And marketing promotion target ( Parents) Is different.

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