The scenic area popular science education knowledge is what?

cultural tourism is not a new word, it is + tourism culture. From the industry perspective, cultural tourism industry belongs to the third industry of new industry. Of cultural tourism not only is the need of the development of China's current economic transformation, and is the result of tourism industry escalating. Tourism industrial output expanded year by year, competition in the industry of the severity of the situation has been deepened, encourage competition subject to innovation, new ways to occupy more market share, it is play early than flower!

a, what is a cultural tourism is a unique cultural resources as the core cultural tourism attraction, attract people to get to the long distance for sightseeing, experience, leisure, feeling of a kind of tourism activities. Culture tourist resources including the historical relics relics, folk customs, architecture, art, religion, culture, etc. , including the material culture and non-material culture, including the history and culture also includes certain modern culture. With national cultural tourism, artistry, mystery, experiential, interactive and other characteristics.

2, cultural tourism industry for the future development trend of 1, tourism economy into the new age tourist economy will enter text brigade brigade fusion fusion new channel, a new era of prosperity and development of domestic tourism continues to grow, the stable growth of outbound tourism, inbound tourism steady development, industrial operation to maintain good level, tourism investment remain high, tourism employment increase steadily. Integrated development environment and tourism development situation at home and abroad, the tourism economy in 2019 with an overall forecast.

in 2019, culture and tourism integration development needs to reform to promote quality tourism development of the supply side, increasing tourists get feeling. In culture, expand the tourism economic development space in tourism increase cultural service efficiency. Continue to strengthen fostering culture and tourism market main body, optimize the business environment. At the same time, focus on the basic theory research to promote the development of culture and tourism integration, strengthen the data support of industrial development.

2, personalized tourist demand trend from the demand side, tourist groups for all ages and presents different consumption demand, produce all kinds of different market segments. After the 85 youth groups to lead outbound Tours, consumer demand; After 70 middle-aged group preference high frequency short consumer experience, Tours around demand; The elderly pay attention to the slow, deep experience, cruise, medical tourism market prospect.

on the supply side, supply side of tourism industry in China is the mismatch between supply and demand, embodied in: the well-known scenic spots crowded, in short supply, general scenic spot management is pale, idle resources. At the same time, the tourists demand gradually diversified and pay attention to individual experience, holidays to avoid the peak passenger flow with the trend of scenic spots.

in terms of outbound tourism, travel patterns from shopping Tours and sightseeing Tours to theme tourism and depth, island tourism, medical tourism is growing rapidly. Update content, cross-border integration provides effective path to solve the current situation, travel + and global tourism mode arises at the historic moment.

3, transformation and upgrading of the tourism industry chain supply by tourism resources, tourism products integrated distribution, media and marketing three link form, is gradually realize the overall transformation and upgrading. Traditional tickets economy suffered a ceiling, focus on subject development and the surrounding resources integration. Industrial chain upstream from the scenic spot, traffic, accommodation, shopping, entertainment resources such as suppliers, which was the core of the scenic spot. At present, a lot of scenic spots in China made JingJian area, a door bill-to business model, depends heavily on ticket sales.

to attract visitors attention and deepening memory, cultivating brand of scenic spots, under the background of industrial transformation, to break through the traditional routine replication mode, seek iterative innovation of tourism products. In addition, for the release of the tourist consumption potential and rich sales channels, and each scenic spot or through their own capabilities or cooperate with online Internet platform, the peripheral ChiZhuXing purchase and integrate the whole industry chain element such as entertainment, scenic area as the core of industry clusters.

whether wen tour scenic spot, or any other tourism projects, before to development direction should be planned in advance. Good planning is the precondition of creating scenic spots. But why is now a lot of scenic spot planning can highlight the project itself advantage? Reason lies in the planning of loopholes, actually there are many impractical, do not accord with the present scenic area development of the content of the situation.

01, planning chaos, improper strategy companies do a lot of planning scheme, not only planning planning so lead to the scenic spot have no pull at all. Tourism planning is to solve the problem, not to sell the chart and theoretical system; Scenic spot forever only solve a problem, that is, how to attract a large number of tourists.

02, selling mode, cannot think good planning and planning need to do is to study their theory, the more the farther away from the point; The scenic area how to make money? What is characteristic of tourists have not seen very want to see? What is the project will let visitors have the urge to revisit? What is the experience is the customer willing to pay for them? These problems is the most practical and useful.