How long can how do mini KTV market

mini KTV the rapid expansion of market size, does that mean is mini KTV tuyere coming? Mini KTV consumption patterns are an expression of the consumption upgrade, the consumption of the now present: personalization, fragmentation, high quality, the characteristics of all kinds of products should be escalated to meet consumer demand.

from the point of market competition, market capacity is big but almost is rated, the mini KTV growing brand, big output, win the market is not the only key when touching the ceiling industry development, is the most intense evolution.

mini KTV: weaken the social attribute, use the fragment time, singing function.

compared with the traditional KTV, mini KTV social weakened, more emphasis on the function of the singing, meet the demand of the empty nest more and more young people to sing. In the past for a long time, the traditional KTV is a very important part of mass entertainment, has a strong social attribute, party building, friends and even company of choice.

however friends also is not limited to singing in KTV entertainment, can also choose other group game to regulate the party atmosphere. Therefore, the traditional KTV is usually as a large collective social networking sites.

the growing number of young people in the empty nest, traditional dominant social attributes of the KTV gradually cannot meet the demand of the empty-nest young, so the mini KTV arises at the historic moment.

general common on the market of mini KTV, generally is about transparent glass room can accommodate three to four people, covers an area of 2 square metre, set a touch point song and playing system, two headphones, two microphone, only two stools.

this one design decision, illicit close sex is stronger, it itself does not have the very strong social function, it only accept social relations is most intimate simple groups, such as friends, lovers, etc. , even if a person singing inside also won't feel embarrassed. So, when you want to sing, never in to gather together forever not neat people go to KTV and worry, xiang chang jiu chang anytime and anywhere.

compared with the traditional KTV, mini KTV spent less time cost and the economic cost. Though sing K is a very common mass entertainment, but it is not a short time for decision-making of consumer behavior.

when you lost love or work pressure big, want to sing a song to relieve pressure, KTV at hundreds of thousands of consumer let you off? Facing the lively atmosphere in the KTV, and because you want to sing, but don't want to own a person lonely go, but to give up the idea of going to KTV? Tradition KTV in downtown far away from home, when you work all day, exhaustion after I come home from work, whether because the KTV far away from home and give up the idea of go to sing.

in addition, the traditional KTV generally take the form of rooms, generally by the hour, an entertainment takes long time, in the city, the pace of life faster time cost is higher. To some extent, these factors will be shut out of the consumers.

at the moment, mini KTV are evident advantages, mini KTV usually located, crowds gathered in the mall business circle, such as to collect fees by song long mode and package. Consumers don't need to make an appointment in advance, also do not need to eastlands sing K, I, in the mall, waiting in line at a restaurant, waiting for the cinema when opening, can at any time into the glass house, sing a $10, and don't have to worry about time singing is not enough, the problem of waste of money. Neither embarrassing, and high cost performance, not beauty zai?

combined with social software, conform to the requirements of the modern young people's social and habits. Swept with the mobile phone users qr code can enter the system, choose time, classics, singing by mobile payment. Sing a song ', the system give score, song will be synchronized recorded, stored in WeChat, also can share to friends.

specific consumption scenarios, the advantage of fragmentation entertainment?

now, mini KTV general placed in shopping malls, cinemas, restaurants and so on stream. Therefore, as the mall, waiting for clearance, kill time, mini KTV is a good choice, however, the typical consumer is confined to the scene. Especially in some big stores, we found that the utilization rate of the mini KTV is not too high. The reasons are the following:

how to attract consumers in a limited the fragmentation of time, how to grab the consumer more fragmented time, is in recent years, all C end consumer oriented platform or brand is more big.

store brands rob war is the main position, at the mall waiting for clearance, consumers spend time way too much entertainment, in addition to the mini KTV is very prosperous and nearly two years to grasp the doll machine, VR experience shops, interactive game, a small exhibition and a variety of drinks and snack bar, with the love of consumers, too. These recreational activities in specific scenarios can replace each other.

mini KTV scene more distribute

mini KTV have more than one face, self-service selling, unattended, mobile payment plus the consumption of fragmentation and intelligent features. It's portable and compact size makes its demand for space is low, as fragments of entertainment makes it more lower when selecting a location on the request.

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