Facebook hope buying a game studios, and access to the famous game IP way to promote its virtual reality (
VR)
The development of product Oculus.
According to U. S. media reports, The Information of science and technology, Facebook is planning to (assassin's creed
刺客信条)
And the cell division (
分裂细胞)
Such as VR edition series introducing the Oculus Quest and Rift S platform.
The move also indicated that the highly political regulation of Facebook wants to be able to develop a does not cause new areas of antitrust protest.
The social networking giant in the field of the game is not dominant, and the investment scale is relatively small, less than $1 billion (
But is expected to increase)
。
It is understood that this plan will be made by the original game special Facebook Oculus content, head of strategic Jason rubin, led by vice President.
Rubin is currently to Facebook Andrew bosworth, director of hardware (
安德鲁·博斯沃思)
Report the work.
An Oculus spokesman said: 'the market to the Oculus Quest and the RiftS in the feedback is very welcome.
We can't comment on any specific cooperation agreement, but we will continue to focus on expanding our content repository, and touch in the future to a broader audience VR games.
'And' cell division 'assassin's creed of developer ubisoft refused to comment on the news.
When Facebook in 2014 for $2 billion to buy the Oculus, its executives said they think virtual reality will become a mainstream technology like smartphones.
Although VR industry is constantly developing, from originally set goal is still far from them.
For the new plan, Facebook is trying to keep up with the development of the gaming industry: IP for successful games, such as electronic arts companies are continuously collected small studio.
Facebook will try and are at the same time with Google and Microsoft cloud to competition.
In addition, Facebook want to provide to rival the fort night 'and other popular multiplayer.
Although VR head show prices have with the progress of technology and declining, but large game publishers have been on VR cautious wait-and-see attitude.
Facebook this year officially released the VR all-in-one sells for $399 Oculus Quest, and PC users against the Oculus RiftS (
Price is also $399)
。
Facebook has never revealed Oculus head's sales figures.
But, according to people familiar with the Oculus Quest early sales have greatly exceeded forecasts within the Facebook.
Andrew bosworth has pointed out recently, the Quest head show software sales broke through $5 million in the first two weeks.
As for marketing, Facebook is mainly its positioning as a VR gaming devices.
Facebook already offers a series of VR content development funds support (
Mostly small and medium-sized studio)
And is for ea's famous studio Respawn Entertainment (
'Titan fall' and 'the Apex hero)
Provide support of VR games.
In addition, Facebook support 'Star Wars' exclusive Oculus platform game have landed.
Oculus spokesman for The Information, said: 'we do not comment on specific cooperation relations, but in The next few years, we will continue to focus on expanding content library, touch The audience for a wider range of games.
'And how will the traditional operation of the game through the way of VR operation, may be more players are expected.
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